The Warburton Mountain Bike Destination has the potential to revitalise Warburton, encourage new business, attract visitors and tourism activity.
The project will draw new visitors to Warburton, as well as increasing the length of visitors’ stay, by offering new activity.
It is anticipated that the trails will be used by:
- Local residents and
- Residents from surrounding townships
- Visitors to the region seeking nature-based and adventure tourism opportunities
- National and international mountain bike riders
The project would enhance tourism in the area, offering family-friendly experiences that put Warburton and surrounds on the map as an international destination.
When fully developed in 2031 the project is expected to bring about 128,000 new visitors to the Yarra Ranges who will participate in 222,000 rides per year, and generate 77,000 overnight stays in the region annually.
Township planning will be conducted alongside this project to maximise opportunities and ensure supporting services and infrastructure are in place.
The project would have a direct and positive impact on the local economy. It is expected to create 159 new local jobs and generate about $31.2 million in economic spend within the region each year. This presents a significant opportunity for businesses to grow their customer base and profits.
Mountain biking also has the ability to provide physical and mental health benefits for the broader Yarra Ranges and Victorian community, enabling a stronger community connection with the environment, promoting increased volunteer and educational opportunities.
The project would create new recreational opportunities for residents and visitors of all ages and riding abilities, allowing youth in the community to learn new skills.